A NEW NAME AND LOOK – HERE’S WHY
When we launched The Little White Cow over four years ago, we had NO idea it would grow into what it is now. From just the two of us, one shipping container and a Ford Focus, our fledging start-up has become a collective of talented, hardworking, creative souls.
With three additional stylists and a whole warehouse of dreamy furniture treasures, we have become a safe space for modern romantics to talk about their wildest wedding dreams.
WE STARTED TO FEEL THAT OUR CURRENT BUSINESS DESIGN AND OUTLOOK DIDN’T CAPTURE HOW WE FELT ANYMORE. IT JUST WASN’T REFLECTIVE OF WHAT WE’VE GROWN INTO.
WE’VE BEEN ON A JOURNEY TO REALLY DEFINE AND DISCOVER WHAT IT IS WE STAND FOR AND HOW WE CREATIVELY BRING THOSE VALUES TO LIFE.
It has been a labour of love and not something we have taken lightly. Many painstaking hours have gone into this project, and now it is time to take a leap of faith and reveal it to you. Most of the work behind this was finished before lockdown commenced, we wanted to wait for the right time – a time when it felt ok to put our passions into something new.
So, we are nervous but excited to finally introduce you to the new look us.
We guess this is who we have always been, it has taken time for us to have the confidence in ourselves to really show you. We hope you will enjoy being part of our latest adventure.
WE ARE GLOAM.
GLOAM·ING | \ ˈGLŌ-MIŊ \
That fleeting moment just after the sun sets before the sky is completely dark, and when you see everything in a whole new way.
Traditionally used as a noun, here ‘gloam’ has been redefined and reworked into a state of mind and a way of life; creating space to breathe and feel what it means to truly be present in our own lives and invested in our own stories.
It’s a brand that outlives trends and traditions, instead fusing the real and the raw of the natural world with the magic of modern romance, floristry and artistic endeavour. It creates a new existence somewhere between the two realms, where each of us can live, grow and thrive.
To gloam is to lose yourself in those moments of every day beauty and contentment; in the golden hour of sundown and those halcyon newlywed chapters.
Gloam has evolved into a business representative of creatives, dreamers, adventurers, romanticists, poets and lovers alike. It’s a celebration of aesthetic harmony and balance; of stories, origins and all the life that can be found under the gloaming sun.
It has a way of anchoring you; of inviting you to discover, search and connect – both with each other and the nature that surrounds us.
May the adventure begin.