The Commercial Design Department

We work with a wide range of businesses on commercial projects. From product launches, small and seasonal installations to full-scale concept and design projects.

The commercial design department

 From product launches, small and seasonal installations to full-scale concept and design projects.

Installation & Design Services

The creatives at Gloam have gathered and honed their skills working in a wide range of industries, including the world of brand marketing, commercial installations and visual merchandising. Our specialist team delivers a range of custom-made solutions across the brand, retail and hospitality spectrum, from product launches, small and seasonal installations to full-scale concept and design projects.

We excel in all aspects of commercial design, installations, and bespoke builds. We believe our superpower is our flexible approach to working and providing solutions to suit businesses of all sizes and at all stages of their journey, from start-ups at the beginning of their adventure to those who are more established but want to continue to inspire, delight and surprise. 

You’ll find our team creating dramatic shop window displays, scaling ladders for bespoke internal displays, building tantalising backdrops for product launches, and crafting glorious external shop front concepts that stop people in their tracks. 

We have helped:

coffee shops
cake makers
independent retailers

To showcase their personality, style, and vibrancy, amplifying their appearance and helping them to add new levels to their customer experience.

WHY should I add commercial design and Visual merchandising to the list of to-dos?

We asked Ange Fiske, the leading light in our Commercial Department, to explain the why…

There are two quotes I’ve always held onto throughout my time working in commercial design and visual merchandising…

“If eyes are the windows to the soul, then shop windows are just as revealing. They reveal the soul of the shop.” – Debra Templar

“Visual Merchandiser – Noun Someone who solves a problem you didn’t know you had in a way you can’t understand. See also – Wizard, Magician!” – Anon

The power of visual merchandising is that, like art, there are rules. But they can be broken to create impactful visual displays that stop potential customers in their tracks. And this is something that we love doing!

Gloam can help you stand out in your own environment by using our commercial toolbox to make sure people can see, feel, and tangibly experience your brand’s DNA.

We know that you live it and breathe it – we make sure that potential customers really get what you’re about. We can transform your space into a silent salesperson that’s always working hard for you – even when you’re closed.

Visual merchandising represents an investment, but and it pays back in increased sales and by attracting the eye of a new customer. A powerful look and feel can promote discovery and even make your neighbourhood smile and leave them feeling that they’re glad you’re there. 


What our clients say

“We have had many positive comments on our window display and we will definitely be looking to get you guys to come back and do a summer update for us!

The process from design to fitting was all seamless and the detailed proposal you provided really helped us to envisage how the finished installation would look.  The ‘check in’s’ to see how the window was looking following storm Arwen was a particularly nice touch.”

Liggy’s Cakes


Our service offering includes but is by no means limited to the following:

One-off large scale display pieces
Window installations
Seasonal packages
Artwall and backdrop design
Merchandising and layout
Working with architects/interior designers/shop fitters on large scale install projects
Visual Merchandising training for your team
Design concept and full design service


Central Scotland